Sustainable Groceries

We Live In a Linear Economy

Our current lifestyle revolves around the linear idea of production, consumption and disposal.

Put simply, we use things once and throw them away. 

Today, retailers and brands are switching plastic packaging for paper and glass.

Whilst this fits a popular rhetoric that plastic is the enemy, the alternatives are still only single use. 

Recycling single use packaging is not a viable solution. Whilst it is better than landfill, it requires resources and energy and often just delays inevitable disposal.

And compostables fall short too. They make something valuable and useful and downgrade it in to something much less so. And that's assuming it is composted, which is a big if!

Our Closed Loop System

To reduce waste, we need to shift our linear model of consumption to a circular one.

We believe the most impactful way to reduce packaging waste is for packaging to be reusable in what we called a closed loop system.

And we are putting this in to practise by taking responsibility for the food packaging we use.

We achieve this by asking customers to return the packaging we supply to them.
In 2023, 91.3% of all the packaging we used was returned for reuse.

Progress, Not Perfection

Our business is not perfect and it never will be. However, sustainable intentions underpin everything we do and we're always striving to improve.

If corporations had continued with reuse (like they were doing in the 1950s) we would not be in this mess today.

But it is reassuring to see a more general consensus today that privatising the profit whilst socialising the cost of waste disposal is unacceptable. 

Whilst we aspire to fundamentally change our linear system, we are also supportive of small changes from big players e.g. Tesco now saves 75 million pieces of plastic a year since removing the wrapping around multipack tins 🤯

A Just Transition

We are here to create impactful, systemic change and to achieve this we have to be accessible and inclusive. 

Affordability is a key challenge for UK consumers, as we are so used to low cost supermarket food. However, in that price point, the real cost is hidden.

Exploitative working conditions for people (particularly in the Global South) and little consideration for the environment are unquantifiable! 

We will never sell food that is cheap because its real cost is hidden.

However, as we grow, economies of scale will allow us to become even better value. We will pass this on to customers in the hope that it will allow our groceries to be enjoyed far and wide.