Sustainable Groceries

Circular Economy Model

Our current lifestyle revolves around the linear idea of production, consumption and disposal. To reduce our waste, we need to shift from linear to circular.

Recycling is not the answer. It requires resources and energy and merely delays landfill.

Many stores have switched to packaging their products in paper bags and glass, as opposed to plastic. Whilst these are recyclable (in theory), they are not a good solution as they are still only single use (in practice, recyclable packaging still ends up in landfill or being incinerated).

Closed Loop System

We believe the most impactful way to reduce packaging waste is for the packaging to be reusable in what we called a closed loop system.

Quite simply, this means that we take total responsibility for the primary (food) packaging that we put in to the system. 

We achieve this by requiring our customers to return the packaging we supply to them. After three months, we have achieved return rates in excess of 90% for each month since we have launched.

Progress, Not Perfection

Our business is not perfect and it never will be. However, sustainable intentions underpin everything we do and we're always striving to improve.

If corporations had continued with reuse (like they were doing in the 1950s) we would not be in this mess today. And it is reassuring to see a more general consensus today that privatising the profits of socialising the cost of waste is unaccecpatable. 

Whilst we aspire to fundamentally change our linear system, we are also supportive of smaller changes from big players e.g. Tesco now saves 75 million pieces of plastic a year since removing the wrapping around multipack tins 🤯

A Just Transition

We are here to create impactful, systemic change and to achieve this we have to be accessible and inclusive. 

Affordability is a key challenge for UK consumers, as we are so used to low cost supermarket food. However, in that price point, the real cost is hidden.

Exploitative working conditions for people (particularly in the Global South) and little consideration for the environment are unquantifiable! 

We will never sell food that is cheap because its real cost is hidden.

However, as we grow, economies of scale will allow us to become even better value. We will pass this on to customers in the hope that it will allow our groceries to be enjoyed far and wide.